Strike Media Release - Strike European Expansion

BRISBANE, Mar. 03, 2015 – A majority of European countries have implemented various road rules to restrict usage of handheld mobile phones whilst driving. In the United Kingdom, private vehicle drivers who are caught violating these rules will automatically pay a fine of £100 with 3 penalty points off their license.

The UK Department for Transport (DfT) through their campaigns run by “THINK!” remind drivers to be cautious about the risks of being distracted behind the wheel. They provide road safety information through media which aims to encourage safer behavior to reduce the number of people killed and injured on UK roads every year. 

 However, a new research on mobile phone usage whilst driving was released by DfT. The survey shows 1.6% of all drivers both in England and Scotland were observed using a hand-held mobile phone whilst driving in 2014.

Despite efforts made by the authorities, the number continues to grow as drivers find the need to use their mobile phones whilst on the road. Strike, the leading car cradle manufacturer in Australia provides a safer way for drivers to stay connected whilst driving.”

Over the years, Strike has developed key relationships with European clients which has resulted in an increasing volume of products distributed into many countries. The growing number of customers and the rising demand of hands free tech in Europe encouraged the company to fully penetrate the market. Strike CEO Chris Ryan said in one of his interviews, “Strike in Australia is growing holder sales 25% quarter on quarter at the moment. The European market size for our devices is over 30 times the size of the Australian market and growing.”

Ryan explained that the traction in the market has been small and sporadic due to Strike focusing on dominating the local Australian market. With the recent investment push and focus of key personnel on the European expansion, including moving inventory to warehouses to the UK, traction is increasing every day.

Strike flagship product, Alpha Car Cradle Range price starts at RRP£79.99. For full details of the hands free tech products of Strike, visit www.strike.com.au/products.