February 2011 Strike iK-1 Bluetooth Car Kit Product Launch

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Julius Macalagay

PR Specialist

Strike Group Australia

1/263 Toombul Rd., Northgate, QLD 4013 

T:1300 792 044 M:+61731023274

E:[email protected]


iK-1 a Striking Innovation

BRISBANE, 11 February 2011 – Strike, Australia’s leading provider of in car communication devices is staying ahead of the game with the introduction of the iK-1 Bluetooth Car Kit.

Complete with the finest of fittings this custom made Strike iK-1 combines innovative design and technology to create is simple and easy to use car kit. The iK-1 enables the user to manage incoming calls and control music files and works with little user knowledge and interaction, making driving safer.

The Strike iK-1 Bluetooth Car Kit is designed to integrate perfectly into the vehicle and enhance the appearance, safety and value of the vehicle. As this device uses Bluetooth technology there are no messy wires, so once installed it becomes part of the vehicle as if installed on the production line.

After ten years in the automotive communication business, Strike directors Chris Ryan and Adam Rockett felt it was time they put their own mark on the industry. “The Strike iK-1 represents a massive step forward for Strike. We have been keen to release more of our own products since the Strike Genius Motorcycle GPS was launched in April last year,” Adam Rockett, a Strike Director said.

“After the overwhelming success of the Strike Genius, we’re very excited to bring out a product which can be marketed to a broader audience. Similar to the Genius GPS, the Strike iK-1 is designed and built with simplicity and reliability in mind. In our experience this is what people look for in devices.”

When asked what comes next for Strike, Chris Ryan, a Strike Director was quick to point out the range of other automotive products being launched early in the year including a massage chair, reversing sensors and laser window shades. “The work never stops for us, we’re constantly developing new products and improving our existing range. The technology industry is fast paced and it’s easy to be left behind if a recognised industry leader doesn’t have their finger on the pulse,” he said.

“I personally think the launch of the iK-1 Strike car kit is one of the most important and exciting developments in Strike’s history. To have a product with your name on it is something we are very proud of, but by the same token there is now pressure to make sure it performs well,” Ryan said.

Strike has been able to keep the car kit components to a minimum, which adds reliability and reduces costs, making the Strike iK-1 a cost effective system offering great value for money. Backed by an industry leading 3 year warranty program, the Strike iK-1 Bluetooth Car Kit offers quality, performance and peace of mind.

For more information on Strike iK-1, visit www.strike.com.au.

Download the full media release here.

About Strike Group

Strike Group is Australia’s leading provider and manufacturer of innovative car technologies. Strike integrates innovative design and seamless engineering in all of its products. The company now exports to 72 countries having appointed key partners in the American and European market. ##