March 3, 2015 Strike's European Expansion

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Julius Macalagay 

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Strike Group Australia 

1/263 Toombul Rd., Northgate, QLD 4013 

T: 1300 792 044 

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E: [email protected]


Australian hands free tech company penetrates the European market

BRISBANE, Mar. 03, 2015 – A majority of European countries have implemented various road rules to restrict usage of handheld mobile phones whilst driving. In the United Kingdom, private vehicle drivers who are caught violating these rules will automatically pay a fine of £100 with 3 penalty points off their license.

The UK Department for Transport (DfT) through their campaigns run by “THINK!” remind drivers to be cautious about the risks of being distracted behind the wheel. They provide road safety information through media which aims to encourage safer behavior to reduce the number of people killed and injured on UK roads every year.

However, a new research on mobile phone usage whilst driving was released by DfT. The survey shows 1.6% of all drivers both in England and Scotland were observed using a hand-held mobile phone whilst driving in 2014.

Despite efforts made by the authorities, the number continues to grow as drivers find the need to use their mobile phones whilst on the road. Strike, the leading car cradle manufacturer in Australia provides a safer way for drivers to stay connected whilst driving.

Over the years, Strike has developed key relationships with European clients which has resulted in an increasing volume of products distributed into many countries. The growing number of customers and the rising demand of hands free tech in Europe encouraged the company to fully penetrate the market. Strike CEO Chris Ryan said in one of his interviews, “Strike in Australia is growing holder sales 25% quarter on quarter at the moment. The European market size for our devices is over 30 times the size of the Australian market and growing.”

Ryan explained that the traction in the market has been small and sporadic due to Strike focusing on dominating the local Australian market. With the recent investment push and focus of key personnel on the European expansion, including moving inventory to warehouses to the UK, traction is increasing every day.

Strike flagship product, Alpha Car Cradle Range price starts at RRP£79.99. For full details of the hands free tech products of Strike, visit

You can download the PDF Version of this media release here.

About Strike Group

Strike Group is Australia’s leading provider and manufacturer of innovative car technologies. Strike integrates innovative design and seamless engineering in all of its products. The company now exports to 72 countries having appointed key partners in the American and European market.